What are product feeds and why are they important to online stores?


If you run an online store, you have probably heard the following expressions: “Product feed management”, “Product feed optimization” or “Product feed Customization”. There is a reason for that. The quality and structure of your online store’s product feed determines whether your products appear in the best way possible. This concerns the right information, when […]

How to structure your product feed for Facebook

As a Facebook-consultant, I have been working with dynamic product ads many times. The first step in setting up a campaign with the objective of “Product Catalog Sales” is to create a Product Catalog in Business Manager and insert the feed address, from which Facebook should download the products. However, it is often the case […]