What is Facebook Business Manager?

Facebook Business Manager is a platform which allows businesses to oversee and control their ad accounts, Pages, pixels, apps and product catalogues in an organised and easy-to-navigate space separate from the personal version of Facebook.

With Business Manager’s “Product Catalogue”, online stores can utilise Facebook to advertise their products with the added benefit of hourly updates, direct from your product feed.

Why connect with Facebook?

Business Manager will allow you to create a product catalogue with personalised product information straight from your online store. Aside from the already enormous user base, there are numerous other benefits to doing this through Facebook’s platform.

Dynamic ads will automatically display products from selected categories to any users who visit your website. Moreover, much like tagging a person on Facebook, products can be tagged in your posts without having to add a link, allowing for quick and professional looking advertising.

Advertising on a site already used by millions will allow purchases to be made with the comfort of familiarity – a perfect environment for any online store!